NUE Fruit Stories Campaign 2025

In the Summer of 2025, I had the honor of capturing Fruit Stories: The Love Language of Cut Fruit, an intimate and culturally rich dining experience hosted by NUE Elegantly Vietnamese. The event was a celebration of Asian American identity, intergenerational love, and culinary tradition—told through the powerful symbolism of fruit.

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In collaboration with educator, writer, and artist Thu Anh Nguyen, guests were invited to a five-course tasting journey that blended food, storytelling, and visual art. Each course was thoughtfully curated to reflect seasonal Vietnamese flavors, paired with a refreshing summer cocktail, and concluded with a heartfelt gesture—an assortment of exotic fruits lovingly cut and plated by the founder’s mother.

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As part of the experience, Thu Anh led a live storytelling session and created an original painting, offering each guest a one-of-a-kind keepsake to take home. My role was to visually preserve the emotion, design, and cultural resonance of this evening—from the intimate table settings and candid guest reactions to the vibrant food and the tender hands that cut each piece of fruit.