In a sea of brands vying for attention, a well-crafted Brand Design and Visual Identity can make all the difference in whether or not your brand message sinks or swims.

In today’s hyper-competitive landscape, a business’s online presence is more important than ever before. An effective online presence can help a business to reach a wider audience, build trust and credibility, and boost sales. But creating an effective online presence is not as simple as it may seem.

Today, Digital Marketing is more complicated than ever. Facebook, Google, Instagram, Email, Landing Pages, Retargeting, SEO, combine that with a radical shift towards content consumption and you have a perfect storm of disruption. If you’re overwhelmed and not sure where to start, Dang Digital is here to guide you through the first step – your Brand Identity.

Identifying your brand edge and discovering what makes you special, is the first and most important part of our work together. Crafting your fundamental truth as a brand, what makes you uniquely you, forms the heart of our strategic approach.

Everything flows from there.

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Brand Strategy & Design

When it comes to launching your brand, the first step is finding your niche. Every brand starts with a compelling story, so we set the stage for your brand with a strategic narrative that resonates with investors and draws your audience in for more.

  • Background
  • Purpose Statement
  • Mission & Vision
  • Core Values

Visual Identity

The next step is to create a visual identity that expresses your unique voice and personality. You need to make sure that your brand is memorable and that it stands out from the crowd.

  • Logo
  • Fonts
  • Color Palette
  • Artwork

Core Message & Offer

Next, we’ll craft a core message that articulates your value to your target audience. We’ll understand their frustrations and fears.

  • What keeps them up at night?
  • What annoys/frustrates them?
  • What challenges do they face on a daily basis?

Commercial Photography

The old saying goes that a picture is worth a thousand words. This is especially true when it comes to marketing your brand. A well-crafted photo can go a long way in enticing potential customers to come and try out your product or service. This means that the photos should be well-lit, in focus, and composed in a way that highlights your offer in the best possible light.

Website Development

Your website has a massive impact on your business… and your company’s bottom line. It’s likely the first impression you’ll make with a prospect, so you need to make sure it’s a good one. The website’s homepage is your place to…

  • Clarify the benefits your product provides
  • Establish trust between your customer and your business
  • Direct your customers to their next step

Print Collateral & Packaging Design

Using the Brand Style Guide, Core Message, and Photography, we’ll create some Print Collateral to help you tackle the market and drive traffic to your website.

  • Business Cards
  • Brochure & Flyers
  • Banners & Posters
  • Mailers
  • Packaging

Promotional Video

A one minute montage is a video consisting of various short clips (usually between 5 and 20 seconds in length) that are edited together to tell a story or convey a certain message. You can use it to:

  • Introduce your Business
  • Showcase your Products or Services
  • Highlight your Company Culture
  • Share your Story
  • Drive Traffic to your Website
  • Build Brand Awareness

Social Media Content Library

Using the photos and video we created, we’ll curate a unique, on-brand, still and video library that’s tailored to you, not everyone else. No more lame and predictable stock images. With thousands of brand-specific photos and videos at your fingertips, you can solidify your unique brand identity and stay relevant and competitive in the fast changing online environment.

Digital Marketing & Advertising Campaigns

With our Brand Strategy, Visual Identity and Assets created, we are now ready to launch our first campaign. There are many types of campaigns to execute:

  • Email Marketing Campaign
  • Content Marketing Campaign
  • Social Media Marketing Campaign
  • Paid Advertising Campaign

FEATURED PROJECTS

Video Marketing Stats

  • By 2020, 82% of all consumer web traffic will be video.

  • 97% of businesses using explainer videos say it helps users understand their business better.

  • 79% of consumers prefer watching video to reading about a product.

  • Almost 50% of web users look for a video before visiting a store.

  • 84% of Consumers have bought something after watching a video.

  • Video Marketers achieve a 54% increase in Brand Awareness.

  • Video Marketers get 66% more leads per year.